Sirca Exhibition Stand
- Location
- Interzum
- Discipline
- Exhibition & Spatial Design
- Scope
- Exhibition Booth Design
The Brief
Present the wood coatings range and the Durante Alliance partnership
The Approach
Coatings are judged by touch and by eye, and no screen has ever settled a finish decision. Sirca needed Interzum to present its wood coatings range and the Durante Alliance partnership with both the emotional reach of digital content and the physical evidence specifiers actually trust.
Design, Production & Execution
The design gives each its own register. A multi-screen colour wall carries the brand and partnership story with the saturation and movement that screens do well, while physical finish-sample panels sit within reach so visitors can handle real coated surfaces and compare them under stand lighting. Above it all, a circular fin-detailed fascia crowns the stand - a strong, craft-led form that signals finishing quality before anyone reads a word.
Outcome
The circular fascia was fabricated as a segmented ring over an engineered frame, with fins machined to consistent profile and spacing and the whole assembly trial-built to verify the circle held true. Sample panels were mounted to a system allowing accurate, repeatable placement and quick replacement across show days. Screen mounts and cabling were integrated into the colour wall during workshop build, and lighting was specified and focused so coated samples read at true colour rather than under a colour cast.
What We Delivered
- ScopeStand design, fabrication, sample display and AV
- HighlightsCircular fin-detailed fascia over a multi-screen colour wall and physical finish-sample panels
Service
Delivered as part of our Exhibition & Spatial Design practice. See more work in the portfolio.
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