Going Highway
Immersive Experiential Tech

Experiential
Technology

Bridging the physical and digital worlds. From AR/VR to AI-driven installations, we engineer immersive interactions that capture attention and leave lasting impressions.

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IMMERSE

WHAT WE ENGINEER

Cutting-edge technology that turns audiences into participants.

AR & VR Experiences

Immersive augmented and virtual reality activations for any brand.

3D Anamorphic LED

Jaw-dropping forced-perspective LED that stops crowds in their tracks.

Projection Mapping

Transform any surface into a canvas of light and motion.

Interactive Installations

Sensor, touch, and gesture experiences that respond to people.

Holographic Displays

Floating, futuristic holograms that make products unforgettable.

Data & Lead Capture

Gamified touchpoints that engage visitors and capture qualified leads.

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IMMERSE
Experiential Technology
WHERE INNOVATION MEETS HUMAN CONNECTION
We design technology-driven experiences that transform passive audiences into active participants. Through immersive installations, interactive displays, real-time engagement tools, and innovative digital interfaces, we help brands create memorable moments that captivate visitors, strengthen connections, and deliver measurable impact across exhibitions, events, and experiential environments.

1M+

INTERACTIONS

Across live activations

AR/VR

IMMERSIVE TECH

Designed & deployed

4K

REAL-TIME RENDER

Ultra-crisp visuals

100%

CUSTOM BUILT

Bespoke to your brand
IMMERSIVE TECH Pavilion View 1 Pavilion View 2 Pavilion View 3 Pavilion View 4 Pavilion View 5 Pavilion View 6 Pavilion View 7 Pavilion View 8 Pavilion View 9 Pavilion View 10 Pavilion View 11 Pavilion View 12 Pavilion View 13 Pavilion View 14 Pavilion View 15 Pavilion View 16 Pavilion View 17 Pavilion View 18 Pavilion View 19
PORTFOLIO

Experiential Technology PORTFOLIO

Explore our world-class spatial designs, precision-engineered exhibition booths, and immersive retail experiences.

Case Study View Gallery View
Kurukshetra VR Video produced by Going Highway Entertainers
Kurukshetra | 2025 IMMERSIVE VR PRODUCTION

Kurukshetra VR Video

  • Objective: Translate the Kurukshetra narrative into a headset-native immersive experience
  • Scope: Concept development, 360-degree production, post-production and playback delivery
  • Highlights: Story built for a viewer standing inside the scene rather than watching a frame
FULL CASE STUDY →
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GALLERY

TECHNOLOGY IN PICTURES

Interactive walls, immersive installations, projection and screen-led environments delivered inside our builds.

Immersive Wall - project view 1
Immersive Wall
Immersive Wall - project view 2
Immersive Wall
Immersive Wall - project view 3
Immersive Wall
Kurukshetra VR Video - project view 1
Kurukshetra VR Video
Hikvision Digital Signage Stand - project view 1
Hikvision Digital Signage Stand
Hikvision Integrated Display Stand - project view 1
Hikvision Integrated Display Stand
Taiwan Excellence Smart City Pavilion - project view 1
Taiwan Excellence Smart City Pavilion
Central Transmission Utility of India Exhibition Booth and Spatial Branding - project view 1
Central Transmission Utility of India Exhibition Booth and Spatial Branding
Central Transmission Utility of India Exhibition Booth and Spatial Branding - project view 2
Central Transmission Utility of India Exhibition Booth and Spatial Branding
Central Transmission Utility of India Exhibition Booth and Spatial Branding - project view 3
Central Transmission Utility of India Exhibition Booth and Spatial Branding
Central Transmission Utility of India Exhibition Booth and Spatial Branding - project view 4
Central Transmission Utility of India Exhibition Booth and Spatial Branding
Central Transmission Utility of India Exhibition Booth and Spatial Branding - project view 5
Central Transmission Utility of India Exhibition Booth and Spatial Branding
Central Transmission Utility of India Exhibition Booth and Spatial Branding - project view 6
Central Transmission Utility of India Exhibition Booth and Spatial Branding
Department of Science and Technology Exhibition Booth Design - project view 1
Department of Science and Technology Exhibition Booth Design
Department of Science and Technology Exhibition Booth Design - project view 2
Department of Science and Technology Exhibition Booth Design
Department of Science and Technology Exhibition Booth Design - project view 3
Department of Science and Technology Exhibition Booth Design
Department of Science and Technology Exhibition Booth Design - project view 4
Department of Science and Technology Exhibition Booth Design
Department of Science and Technology Exhibition Booth Design - project view 5
Department of Science and Technology Exhibition Booth Design
Department of Science and Technology Exhibition Booth Design - project view 6
Department of Science and Technology Exhibition Booth Design
Aadhar India Semicon 2024 - project view 1
Aadhar India Semicon 2024
Aadhar India Semicon 2024 - project view 2
Aadhar India Semicon 2024
Aadhar India Semicon 2024 - project view 3
Aadhar India Semicon 2024
Aadhar India Semicon 2024 - project view 4
Aadhar India Semicon 2024
Aadhar India Semicon 2024 - project view 5
Aadhar India Semicon 2024
Car Launch Events - project view 1
Car Launch Events
Car Launch Events - project view 2
Car Launch Events
Car Launch Events - project view 3
Car Launch Events
Car Launch Events - project view 4
Car Launch Events
Car Launch Events - project view 5
Car Launch Events
Car Launch Events - project view 6
Car Launch Events
Car Launch Events - project view 7
Car Launch Events
Birla Opus Paints Partner Engagement & Product Experience Showcase - project view 1
Birla Opus Paints Partner Engagement & Product Experience Showcase
Birla Opus Paints Partner Engagement & Product Experience Showcase - project view 2
Birla Opus Paints Partner Engagement & Product Experience Showcase
Birla Opus Paints Partner Engagement & Product Experience Showcase - project view 3
Birla Opus Paints Partner Engagement & Product Experience Showcase
Birla Opus Paints Partner Engagement & Product Experience Showcase - project view 4
Birla Opus Paints Partner Engagement & Product Experience Showcase
Mini Builders Mega Fun Zone - project view 1
Mini Builders Mega Fun Zone
Mini Builders Mega Fun Zone - project view 2
Mini Builders Mega Fun Zone
Mini Builders Mega Fun Zone - project view 3
Mini Builders Mega Fun Zone
Banswara Atomic Power Plant Launch - project view 1
Banswara Atomic Power Plant Launch
Banswara Atomic Power Plant Launch - project view 2
Banswara Atomic Power Plant Launch
Banswara Atomic Power Plant Launch - project view 3
Banswara Atomic Power Plant Launch
Banswara Atomic Power Plant Launch - project view 4
Banswara Atomic Power Plant Launch
Pamban Bridge Inauguration - project view 1
Pamban Bridge Inauguration
Pamban Bridge Inauguration - project view 2
Pamban Bridge Inauguration
Pamban Bridge Inauguration - project view 3
Pamban Bridge Inauguration
Delhi-Dehradun Economic Corridor Inauguration - project view 1
Delhi-Dehradun Economic Corridor Inauguration
Delhi-Dehradun Economic Corridor Inauguration - project view 2
Delhi-Dehradun Economic Corridor Inauguration
Delhi-Dehradun Economic Corridor Inauguration - project view 3
Delhi-Dehradun Economic Corridor Inauguration
Delhi-Dehradun Economic Corridor Inauguration - project view 4
Delhi-Dehradun Economic Corridor Inauguration
Jangraha Sabha Event Production - project view 1
Jangraha Sabha Event Production
Jangraha Sabha Event Production - project view 2
Jangraha Sabha Event Production
Jangraha Sabha Event Production - project view 3
Jangraha Sabha Event Production
Jangraha Sabha Event Production - project view 4
Jangraha Sabha Event Production
Jangraha Sabha Event Production - project view 5
Jangraha Sabha Event Production
Jangraha Sabha Event Production - project view 6
Jangraha Sabha Event Production
Jangraha Sabha Event Production - project view 7
Jangraha Sabha Event Production
Jangraha Sabha Event Production - project view 8
Jangraha Sabha Event Production
NTPC Mining Limited (NTPC MDO) - project view 1
NTPC Mining Limited (NTPC MDO)
NTPC Mining Limited (NTPC MDO) - project view 2
NTPC Mining Limited (NTPC MDO)
NTPC Mining Limited (NTPC MDO) - project view 3
NTPC Mining Limited (NTPC MDO)
NTPC Mining Limited (NTPC MDO) - project view 4
NTPC Mining Limited (NTPC MDO)
SAIL Exhibition Booth - ICRE - project view 1
SAIL Exhibition Booth - ICRE
SAIL Exhibition Booth - ICRE - project view 2
SAIL Exhibition Booth - ICRE
SAIL Exhibition Booth - ICRE - project view 3
SAIL Exhibition Booth - ICRE
SAIL Exhibition Booth - ICRE - project view 4
SAIL Exhibition Booth - ICRE
SAIL Exhibition Booth - ICRE - project view 5
SAIL Exhibition Booth - ICRE
India Pavilion - project view 1
India Pavilion
RAK Investment Authority Pavilion - project view 1
RAK Investment Authority Pavilion
Miraclon Exhibition Stand - project view 1
Miraclon Exhibition Stand
Miraclon Exhibition Stand - project view 2
Miraclon Exhibition Stand
Zen Linen Exhibition Booth Design - project view 1
Zen Linen Exhibition Booth Design
Zen Linen Exhibition Booth Design - project view 2
Zen Linen Exhibition Booth Design
Zen Linen Exhibition Booth Design - project view 3
Zen Linen Exhibition Booth Design
Zen Linen Exhibition Booth Design - project view 4
Zen Linen Exhibition Booth Design
Zen Linen Exhibition Booth Design - project view 5
Zen Linen Exhibition Booth Design
Zen Linen Exhibition Booth Design - project view 6
Zen Linen Exhibition Booth Design
Rajoo Industries Booth - project view 1
Rajoo Industries Booth
Rajoo Industries Booth - project view 2
Rajoo Industries Booth
Rajoo Industries Booth - project view 3
Rajoo Industries Booth
Rajoo Industries Booth - project view 4
Rajoo Industries Booth
Rajoo Industries Booth - project view 5
Rajoo Industries Booth
Rajoo Industries Booth - project view 6
Rajoo Industries Booth
Rajoo Industries Booth - project view 7
Rajoo Industries Booth
BPCL 25th Anniversary Corporate Meet - project view 1
BPCL 25th Anniversary Corporate Meet
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FAQS

FREQUENTLY ASKED QUESTIONS

Everything you need to know about our experiential technology solutions.

Experiential technology combines digital innovation with physical environments to create immersive, interactive, and engaging experiences. This can include touchscreens, motion sensing, AR/VR, AI-powered activations, interactive installations, projection mapping, and custom digital experiences.
We design and deploy a wide range of solutions, including interactive kiosks, touch tables, AR/VR experiences, AI-driven activations, gamified engagements, digital walls, immersive displays, projection mapping, gesture-based interactions, and custom technology experiences for events, exhibitions, and brand activations.
Yes. We seamlessly integrate technology into exhibition environments to enhance visitor engagement, improve brand storytelling, and create memorable experiences that encourage participation and interaction.
Absolutely. Our team manages the entire process-from strategy, concept development, UX design, and technology integration to fabrication, installation, testing, and on-site support.
Interactive experiences increase audience engagement, improve information retention, strengthen brand recall, generate qualified leads, and create shareable moments that extend your event's reach beyond the venue.
Every experience we create is tailored to your goals, audience, venue, and brand identity. We develop custom solutions designed to deliver meaningful engagement and measurable outcomes.
We recommend initiating the planning process 6-12 weeks before the event to allow sufficient time for strategy, design, development, testing, and execution. Larger or highly customized experiences may require additional lead time.
It depends on the experience - from LED walls, projectors, and sensors to AR/VR headsets and touch interfaces. We handle sourcing, installation, calibration, and on-site technical support end to end.
Yes. Many of our installations include interactive touchpoints that capture visitor data, gamify engagement, and feed qualified leads straight into your CRM.
Absolutely. We design and produce the 3D visuals, animations, and interactive content that power each installation, so the technology and the story work as one.

Ready to create an
Immersive Experience?

Let's create immersive, tech-driven experiences that captivate your audience and turn attention into engagement. Partner with us to build installations people remember.

Start a Project View Case Studies