Silva International Exhibition Stand
- Location
- Anuga
- Discipline
- Exhibition & Spatial Design
- Scope
- Exhibition Booth Design
The Brief
Present dried ingredient ranges to food manufacturers
The Approach
Silva International sells dried ingredients to food manufacturers - a business where buyers want to see, and often smell, the actual material. Anuga demanded a stand that made a broad ingredient portfolio physically legible while holding position in an enormous hall.
Design, Production & Execution
The design stacks the two jobs vertically. A central tower carries a full ingredient sample wall, presenting the range as an ordered, comparable set that a buyer can read across in one pass, and directly above it a suspended circular banner rig lifts the brand into hall airspace where it competes with the aisle signage rather than the neighbouring stands. Visitors find the brand from distance and the product at arm's length.
Outcome
The rig and the tower were engineered together, since one hangs over the other. Suspension loads were calculated and submitted for organiser approval, and the banner ring was built in sections and trial-assembled for circularity and graphic alignment. The sample wall was fabricated as a modular display system with consistent lighting and easy replenishment, because food samples need daily attention. Install ran rigging first over a clear floor, then tower assembly, then sample dressing and a lighting focus before opening.
What We Delivered
- ScopeStand design, fabrication, rigging and sample display
- HighlightsSuspended circular banner rig over a central tower carrying a full ingredient sample wall
Service
Delivered as part of our Exhibition & Spatial Design practice. See more work in the portfolio.
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