Relicell Exhibition Stand
- Location
- Elecrama
- Discipline
- Exhibition & Spatial Design
- Scope
- Exhibition Booth Design
The Brief
Position the battery range across solar, telecom and inverter applications
The Approach
Relicell's challenge at Elecrama was categorical: one battery range serving solar, telecom and inverter applications, each with a different buyer. A single product wall would have made the brand look narrower than it is.
Design, Production & Execution
The design leads with application, not hardware. A wall of storyboards runs the three markets as parallel narratives so each visitor finds their own use case immediately, while a repeating white blade canopy overhead unifies the stand into one volume and keeps the brand visible above hall clutter. Green LED floor-glow runs beneath it, tying the whole build to the brand colour and giving the stand a distinctive base line that reads even when the aisles are full.
Outcome
The blade canopy relies on absolute consistency - uneven spacing or sag would be obvious across a repeating element. Blades were fabricated to a jig and rigged from a shared carrying structure, trial-assembled off-site to check alignment and shadow gaps. Floor-glow channels were integrated into the raised floor build with drivers and wiring concealed below deck, and the lighting scheme was balanced on site the night before opening so the green level sat right against the white canopy.
What We Delivered
- ScopeStand design, fabrication, lighting and graphics
- HighlightsGreen LED floor-glow under a repeating white blade canopy, with a wall of application storyboards
Service
Delivered as part of our Exhibition & Spatial Design practice. See more work in the portfolio.
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