Mirada Exhibition Stand
- Location
- IBC, Amsterdam
- Discipline
- Exhibition & Spatial Design
- Scope
- Exhibition Booth Design
The Brief
Present multiscreen, AI analytics and cloud products to operators
The Approach
Mirada's IBC proposition spans multiscreen delivery, AI analytics and cloud - three product stories told to operators who arrive with limited time and a full schedule. The stand needed to move visitors through those stories without making them feel handled.
Design, Production & Execution
A sweeping navy-and-white curved wall does the routing. The curve gives the stand a continuous, elegant frontage and naturally draws movement along its length, with screen demo bays set into it at intervals so each product area arrives in turn rather than competing for attention simultaneously. LED-underlit counters lift the furniture off the floor and give the whole build a lighter, more premium presence in a hall dominated by heavy structure.
Outcome
Curved joinery is where fabrication craft is visible. The wall was built in segments engineered to hold a true radius, with joints planned and finished so the sweep reads as one surface, and the screen recesses were formed and wired in the workshop with service access retained behind each bay. Counters were pre-wired with concealed drivers for the underlighting. Install ran wall first, then AV mount and commissioning, then furniture and a lighting focus - with full system testing completed ahead of opening.
What We Delivered
- ScopeStand design, fabrication, AV integration and lighting
- HighlightsSweeping navy-and-white curved wall with LED-underlit counters and screen demo bays
Service
Delivered as part of our Exhibition & Spatial Design practice. See more work in the portfolio.
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